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Grocery stores carry dry goods, fresh produce, processed meats, dairy products, basic breads, and toiletry items such as toothpaste and soap. Specialized food shops have a larger selection of products. Bread stores carry bread, rolls, pastries, and burek with some also selling milk and yogurt. Ice cream shops also sell sweet baked goods, either to go or to eat on the premises. Butcher shops sell fresh chicken, pork, beef, and processed meats such as sausages and salami. Fish markets can also often be found near the town's fresh food market.

Each town has a fresh food market which is open one or two days a week. Local farmers sell fresh produce and other farm products like milk, cheese and eggs. Most products are sold by the kilo or half-kilo. The seller will choose and weigh the produce -- the customer ordinarily does not touch the produce. Most markets also have a separate section which sells imported goods such as clothes, tapes, gift items, and dry goods such as sugar and flour. Bargaining is not acceptable in the fresh food portion of the market, but is sometimes done in the imported goods section. In general, imported goods for sale in the markets are of lesser quality than those sold in stores. One should always bring a bag when shopping, although most merchants will provide one for a small fee.